MAI WE CARE
BUILDING A CATEGORY
Mai We Care, an intentional brand, empowers patients during medical treatments and post-surgery recovery. Inspired by founders' mothers, they create adaptive, fashionable clothing for challenging journeys.
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Website:
maiwecare.comSeller Category:
Medical ClothingAmazon Store:
amazon.com/maiwecare
Partner Since:
January, 2019
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CHALLENGE
When MAI We Care decided to expand in the US, they faced significant challenges. With an innovative product in a new category, they needed a successful launch with limited customer data on Amazon.
Generating initial sales to sustain operations, ranking high for relevant searches based on product functionalities, and gathering reviews to boost conversions were crucial.
Despite the obstacles, their main goal remained clear: to establish themselves as leaders in the category.
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Results
Building the category from scratch and maintaining
Top 3 Position
As of June, 2023
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HOW WE DID IT:
With Luum's expert guidance, MAI We Care in developed a compelling visual concept and optimizing conversion rates through continuous A/B testing.
In addition, based on long-tail keyword data-driven research and competitive segmentation, our tailored marketing and advertising strategy positioned the brand as a leader in Post Surgery Clothing, maximizing its reach and impact on Amazon's platform.
As MAI We Care continues to grow, it has a significant impact on patient's lives across the United States.
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AMAZON STORE
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