Plastic-free hair care launched from scratch in three months, 5K+ Amazon orders since.
Plastic-free shampoo and conditioner
A plastic-free hair care brand launched in the US from scratch in three months, across Amazon, DTC and a trade show booth at the same time.
Results
- Orders on Amazon
- 5K+
- Sessions year over year
- +214%
- Subscribe & Save customers year over year
- +60%
- Brand awareness monthly growth
- 88%
The challenge
In a tight 3-month timeframe, the goal was to launch the Nolé brand from scratch in March 2022, coinciding with Expo West Tradeshow. The challenge involved multichannel simultaneous launch: DTC (Shopify), Amazon, and the Expo booth. With no prior presence in the USA, everything would have to be built from the ground up: from the brand concept to storytelling and image.
What we did
Luum developed creative assets for each channel, provided content guides, produced videos, images and ad copy, and managed operations and fulfillment integrations across Amazon, DTC and B2B marketplaces.
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